The new millennium has been one of rapid change and the emergence of:

	Linked In, You Tube, Facebook; the new communication tools of current times. Global Internet democracy makes everyone the ‘expert’ and a stakeholder of brands
	Consumers in Asia becoming more assertive and exercising their power as actual users and via social exchange
	Brands realizing the power of collective intelligence being bigger than expert panels/committees

Globally the power dynamics are changing and there is grass root involvement of consumers with brands for innovation and beyond.

In this “new economy” we believe we need to close the gap and re look at the Observed and Observer relationship in market research between brand and consumers. Replace the bland Q&A style of information gathering, instead enable more equal communication and dialogue between consumers, brands and researchers

Consumer Faces Pte. Ltd, is a boutique advisory market research company where consumers are our assets. We seek to bring about true action by brands based on increased understanding and awareness of consumer and his/her truth not just brands reacting to insights gained via analysis and post rationalization.