Digital Lifestyle

Digital activation among Millennials


  • With Millennial target entering the workforce, it was important to understand this target segment as consumers and as employers for long term brand growth.
  • Their digital lifestyle was of particular interest to us.


  • Online community among Millennials covering different tasks and activities, polls and creative exercises.
  • Working session to develop Millennial profiles and develop strategies to target the segment.


  • Multitude of insights developed to target segment.
  • What, how and where to communicate.


  • Pen portraits used by Marcom and HR teams.
  • Annual line up of initiatives.
© Copyright - Consumer Faces