Situational awareness

• Deep dive into consumer world, behaviors, attitudes, lives, artifacts.
• Understanding the context the product operates in and future scenarios.
• Competitive landscape within category and indirectly from outside the category.
• Internal stakeholder perspective to the problem and the future.

Clarity

• Deductive and inductive reasoning.
• Building frameworks that explain  observed attitudes and behaviours.
• Uncovering key challenges and re framing perspectives.

Solutions

• Finding solutions to solve problems/address consumer needs using insight platforms.

Change

• Developing action plans, next steps for implementation.
• Plan using strategic matrix and future proofing these.
• Subsequent  consumer experiments to assess value of solutions and plans.