We adopt a hands on approach to regional work:

• Intense immersion into local and popular culture, cuisines, media, people, philosophy and living.
• Our relationship with our established network of carefully chosen quality regional suppliers is based on knowledge sharing and cross learning.
• We bring to life the study objectives at local market level with no loss of information.

Regional research is dynamic and ever evolving. It is important to flexible and know how to drive it, to build on learning from one market to another.

We have a framework for sound understanding and appreciation of different cultures and their impact on brands.

Assurance of strong quality control through:

• Best quality moderators/facilitators.
• Consistent techniques yet accounting for local differences.
• Rigor and discipline from conceptualization to reporting across the region.

We are integrating new technology at different stages into the regional project process for optimizing collaboration.