Kitchen Appliance Product Development
- Client wished to develop a kitchen appliance.
- For the first time a product developed in Asia for Asian consumers.
- Task was to uncover the universal insight relevant to diverse Asian cultures and food habits.
- Year long engagement that spanned across farm to table consumer immersions across four markets in Southeast Asia.
- Observation and interviews at wet markets, supermarkets, in home visits to see product interaction and meal observation.
- Workshop to move from observation to insight platforms to new product concepts.
- Prototype testing.
- Product exterior development.
- Based on numerous observations over 6 insight platforms & 20-30 product ideas emerged.
- These were consolidated into a winning concept launched in the market.
- Product was a success and line up was extended.
- Some concept ideas adopted at global level.