Digital activation among Millennials
- With Millennial target entering the workforce, it was important to understand this target segment as consumers and as employers for long term brand growth.
- Their digital lifestyle was of particular interest to us.
- Online community among Millennials covering different tasks and activities, polls and creative exercises.
- Working session to develop Millennial profiles and develop strategies to target the segment.
- Multitude of insights developed to target segment.
- What, how and where to communicate.
- Pen portraits used by Marcom and HR teams.
- Annual line up of initiatives.