Digital Lifestyle

Digital activation among Millennials

Challenges

  • With Millennial target entering the workforce, it was important to understand this target segment as consumers and as employers for long term brand growth.
  • Their digital lifestyle was of particular interest to us.

Approach 

  • Online community among Millennials covering different tasks and activities, polls and creative exercises.
  • Working session to develop Millennial profiles and develop strategies to target the segment.

Recommendations

  • Multitude of insights developed to target segment.
  • What, how and where to communicate.

Outcome 

  • Pen portraits used by Marcom and HR teams.
  • Annual line up of initiatives.
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