Visiting middle class homes in Asia, we are always struck by the clutter we encounter inside the homes in both developed and developing Asian markets. The external chaotic environment is mirrored in the inside of homes. Status is important to Asians but it comes from the brands one carries, less often from the private spaces one lives in.
Here are some thoughts on the nature of this clutter in Asian homes.
Trendwatching.com January 2014 Asia Trend Bulletin: ‘5 Unmissable Asian Consumer Trends for 2014’ talks about ‘Space Strapped’. With the increasing space constraint one can only wonder how the nature of this clutter will change. Certainly the way Asian consumers look at value will change. How they prioritise what to acquire and accumulate will change.