The consumer is at the heart of what we do
Our process is designed to uncover consumer stories as a springboard to inspire brands and be a catalyst for change.
- Deep dive into consumer world, behaviors, attitudes, lives, artifacts.
- Understanding the context the product operates in and future scenarios.
- Competitive landscape within category and indirectly from outside the category.
- Internal stakeholder perspective to the problem and the future.
- Deductive and inductive reasoning.
- Building frameworks that explain observed attitudes and behaviours.
- Uncovering key challenges and re framing perspectives.
- Finding solutions to solve problems/address consumer needs using insight platforms.
- Developing action plans, next steps for implementation.
- Plan using strategic matrix and future proofing these.
- Subsequent consumer experiments to assess value of solutions and plans.